The average watch time for this series is over 9 minutes. An example of this is our ‘107 Facts’ video series, which is specifically designed to generate long watch times.
#1 Make “Engaging” Video ContentĪt Frederator Networks when we say “engaging” we mean videos that keep the viewer watching for a long period of time, roughly 7+ minutes or more. We make “engaging” videos, encourage “engagement actions”, optimize our titles, optimize our metadata, interlink our videos, make great thumbnails and start YouTube Sessions. We have 7 primary things that directly impact our suggested videos performance. There are many ways to influence these metrics, and thus dominate the suggested videos column. Here’s what we do at Frederator Networks to secure our own suggested videos column for our owned and operated channels Cartoon Hangover, Channel Frederator, The Leaderboard and Cinematica and to drive millions of views from the suggested videos columns throughout all of YouTube. To determine which video the algorithm will place, YouTube uses metrics such as “watch time”, relevancy, viewership history, engagements, and more. Recommended videos are based on the viewer.Related videos are videos that are similar to yours.Suggested videos are the 4 videos featured from the creator (algorithmically selected).The YouTube suggested videos column is made up of three sets of videos:
7 Ways to Appear in YouTube Suggested Videos In this post we’ll take a look at 7 ways you can dominate the suggested videos column on YouTube.
Dominating this section on your own videos and others’ has the ability to drive massive viewership and ensure your audience is not whisked away to someone else’s videos. It’s certainly true for the company that I work for, Frederator Networks, which receives 40% or more of its viewership from YouTube suggested videos. I’ve been told that the majority of viewership on YouTube is driven through the suggested videos column on watch pages.